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Türkiye Carbon Footprint Awareness Survey Concluded
12 Dec 20223 out of 4 people are unaware of their carbon footprint
SB® Brands For Good, the collective brand movement initiated by the Sustainable Brands® (SB) global community in Turkey, announced the results of its comprehensive research measuring consumers' awareness of carbon footprint for the first time in Turkey. According to the Consumer Carbon Footprint Awareness Survey, although almost half of the society has heard of the concept of carbon footprint, only 26% of those who say they are knowledgeable about the subject. Only 36% of those who are knowledgeable can correctly define their carbon footprint.
SB® Brands For Good, which was established with the mission of combining the strengths of brands to make consumers adopt a more sustainable and responsible lifestyle and to create a holistic cultural transformation, continues its work as a collective brand movement. The movement aims to measure the awareness and knowledge level of consumers in Turkey about carbon footprint, to determine the actions and behaviors taken to reduce carbon footprint, and to guide brands in this direction. The research, which was carried out in collaboration with Ipsos and with the support of Adidas, Borusan Otomotiv, Eti, PepsiCo and Yapı Kredi, reveals that although consumers have heard of the concept of carbon footprint, they do not have real knowledge.
Consumers do not know which behaviors increase their carbon footprint
The research conducted with 800 people across Turkey shows that almost half of the society (48%) has heard of the concept of carbon footprint, but only 26% has knowledge about the concept. Only 36% of those who have knowledge about carbon footprint can define this concept correctly. The research reveals that consumers should be made aware of what they should do to reduce their carbon footprint. The behaviors that participants found most effective in reducing carbon footprint were: These include planting trees, taking measures to save energy, choosing durable and reusable products, and recycling. The fact that these behaviors can be easily implemented in daily life shows that consumers need additional information in reducing their carbon footprint.
According to consumers, the main sectors held responsible for carbon emissions are automotive, public transportation, energy, durable consumer goods, personal care, construction and food sectors.
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