A SPECIAL PROJECT FROM FINISH FOR WORLD WATER DAY: THE WATER SITUATION NOW

24 Mar 2022

Finish, the dishwasher detergent whose mission is to protect Turkey's water, broke new ground with its special project for March 22 World Water Day. This time, "Water Situation" was shared in the weather report that we watched after the main news on television screens. Ada Şahin and Çınar Babiz, who starred in Finish's commercials, suddenly entered the studio while the weather forecast was being presented and changed the weather forecast to Water Condition. Children drew attention to the water stress situation that is heading towards water scarcity in Turkey by 2040.

On World Water Day, Finish created awareness again with a never-before-done project to draw attention to the drought in the coming years. During the hours when the weather forecast was broadcast, Ada Şahin and Çınar Babiz, who starred in Finish's commercials on nine different channels, entered the studio and this time started talking about the Water Condition, not the weather forecast. They explained that water stress has been one of the most important problems in recent years, the risk of drought we will face in the future if we do not start saving immediately, and gave the message to the audience: "If we continue to waste water like this, Türkiye may become a water-poor country."

When Finish saw that the World Resource Institute's 2040 projections did not show a very encouraging picture, he felt the need to say once again that water usage habits should change. According to the report, it would not be surprising if we encounter a very serious water crisis with the impact of the global climate crisis, and when we compare our country's underground and surface water resources to our expenditure in domestic, industrial and agricultural areas, it is seen that almost the entire Marmara Region has entered the Advanced Water Stress line with a consumption of over 80%.

Called for us to stop flushing and save our fresh water resources for the future of our country and our children, and drawing attention with the message that if we join hands, the flowing water will stop, the children said, "If we continue to spend like this, Türkiye's water may run out in the near future. If we do not start saving today, we may not have water to save tomorrow. Today is the time to reconsider all our habits, from showering to washing up. Today is the day to take action. To save tomorrow's water, now. Today." He called for protecting Turkey's water together with his motto.

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