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ORAL-B Takes Action for a Clean Marmara Sea
11 Jun 2022P&G's nature-inspired brand Oral-B contributes to reducing pollution in the Marmara Sea in cooperation with Watsons and ÇEVKO Foundation. As part of Environment Week and World Ocean Day, a team of more than 20 divers dived into the Marmara Sea off the coast of Ortaköy, Istanbul, and cleaned up plastic waste. The plastic wastes collected were received for recycling by Beşiktaş Municipality. This meaningful social responsibility project is realized with the contribution of consumers who purchase Oral B Pure Active products from Watsons stores.
P&G brand Oral-B, which focuses on improving the lives of consumers, gives strong support to the fight against plastic waste pollution in the Marmara Sea.
In this context, a team of more than 20 divers dived off the Ortaköy coast in Istanbul, within the scope of Environment Week and World Ocean Day, and cleaned the plastic waste in the sea. Divers made a live broadcast from under the sea, revealing the latest condition of the sea and showing the cleaning efforts.
Within the scope of the campaign implemented by Oral-B in cooperation with ÇEVKO Foundation (Environmental Protection and Packaging Waste Utilization Foundation) and Watsons, consumers who purchase Oral-B Pure Active product from Watsons stores will be able to contribute to this cleaning effort.
P&G Turkey, Caucasus and Central Asia Corporate Communications President Ayça Turgay made the following statement on the subject: P&G touches the lives of 5 billion people a day in more than 180 countries in the world with its products, and our goal is to improve lives. The period we are in has a special importance for us because 2022 is P&G's 35th year in Turkey. We celebrate our 35th anniversary in our country with the motto "Love Opens Every Door". Today, with our 20 brands, we are aware of the responsibility of being in 9 out of 10 homes and opening the doors of these homes with love. Likewise, as a Corporate Citizen, we are aware of our responsibilities towards problems that negatively affect people and the environment. For this reason, just like with the 42 acts of kindness we carried out last year, we contribute to society and the environment both as a company and with our brands, and we try to be a pioneer and role model in the sector with the sustainability targets we set for ourselves. As a P&G brand, Oral-B focuses on fulfilling its responsibilities and implementing projects that contribute to society with this approach. The Marmara Sea, which was once on the agenda with its abundance and variety of fish, unfortunately now comes to the fore with its pollution. Plastic waste is an important cause of pollution in Marmara, as in all seas. We started a strong work in cooperation with ÇEVKO Foundation and Watsons to support the fight against plastic waste. We also offer consumers the opportunity to contribute to the cleaning of the Marmara Sea. I believe that we will get good results, and I thank our partners in the project.”
ÇEVKO Foundation Secretary General Mete İmer emphasized that the seas and oceans are polluted, one of the most important causes of this pollution is plastic waste and that action should be taken on this issue. Stating that companies that put plastic products on the market have started to act responsibly, İmer said, “Awareness and consumer awareness on this issue are at the forefront in the pollution of our seas, so we now see our world as more vulnerable due to the increasing population, decreasing resources and climate crisis. From now on, we are worried about whether we will be able to leave these days to future generations. These types of events are very important to raise awareness. As ÇEVKO Foundation, I would like to thank both companies. "As ÇEVKO Foundation, we will continue to raise awareness in our country and around the world together with our stakeholders," he said.
Watsons Turkey Corporate Communications and Sustainability Unit Manager Beste Çokgüler stated that they started the project to draw attention to the cleanliness of the seas and oceans within the scope of World Oceans Day and said, “As Watsons Turkey, we bring together both our own brands and our supplier brands and carry out ongoing sustainability projects in order to green the retail cosmetics industry as brands. Both environmental sustainability and social sustainability are issues that we attach great importance to both globally and in Türkiye. "Here, of course, it is very important for us not only to raise awareness of the brands and to carry out these projects and implement them, but also to raise the awareness of the customers, to choose more sustainable products and to adopt a more sustainable lifestyle, so that we can be a part of the change," he said.
Oral-B Pure Active
Oral-B Pure Active Toothpaste, formulated with 99% naturally sourced active ingredients, is Cosmos Natural approved by Ecocert Greenlife according to the Cosmos standard. Its packaging consists of recyclable cardboard.
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