bp Express and Nestlé Collaborated with ecording for a Greener World.

05 Jul 2022

As part of bp Express and Nestlé's collaboration with ecording for a greener world, each Nescafé Xpress sold in bp Express markets during July and August returns to nature as a seed ball.

As part of the collaboration between bp Turkey, Nestlé and ecording, every Nescafé Xpress sold in bp Express markets during July and August will return to nature as a seed ball. Within the scope of the campaign implemented for a greener world and a sustainable future, 100,000 seed balls will meet nature through ecording. With the project, for each Nescafé

BP Turkey Non-Fuel Revenues and Franchise Channel Manager Arda Uncu, who stated that, as bp Turkey, they are happy to transform their stations within the framework of their future goals and to carry out innovative campaigns in bp Express markets for a better world, in parallel with bp's renewed strategy, said in his statement on the subject: "Today's world requires being sensitive to nature, the environment and humanity. From this perspective, we are excited about our collaboration and campaign with Nestlé and ecording for a greener world and a sustainable future. By saying 'Continue to Revitalize Nature', we aim to shoot 100,000 seed balls at the end of two months with the support of our guests. It is very valuable that the seeds will meet with natural areas that human hands cannot reach, therefore the work done by ecording is very meaningful." We aim to continue to make innovations in cooperation with the leading brands of our country in our bp Express markets and Wild Bean Cafes, as we have done so far.”

Nescafé It is very valuable for us to be able to protect the life cycle of the environment and nature. We will continue to undertake different projects within the scope of sustainability in Turkey in the coming period.”

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