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Nescafé Xpress Boxes Turn into a Skateboard Rink for Young People
18 Jun 2022Nescafé turns the boxes of Nescafé Xpress, which young people consume frequently, into an act of kindness for young people by recycling them. The 100% recyclable aluminum Xpress boxes consumed throughout the summer will be collected in the recycling bins of ÇEVKO Foundation and will come to life again as a skateboard rink for young people in Karşıyaka, in cooperation with Karşıyaka Municipality. Nescafé calls on young people to support this recycling and upcycling movement with Xpress's slogan "WHO WILL CARE FOR YOU".
Nescafé is launching a brand new project with Nescafé Xpress to raise the awareness of young people and encourage them to contribute more to recycling. The brand will carry out the recycling project, which plans to mobilize young people, together with ÇEVKO Foundation and Karşıyaka Municipality. Nescafé started this meaningful project on May 19, Commemoration of Atatürk, Youth and Sports Day, and invites everyone, especially young people, to recycle waste.
Calling out to young people with the slogan "WHO WILL CARE FOR YOU", Nescafé aims to raise awareness in the first stage of the project and collect the Xpress boxes consumed throughout the summer in ÇEVKO Foundation recycling bins at certain points. Xpress's 100% recyclable aluminum tin packaging will come to life as a skateboard rink in Karşıyaka, in cooperation with Karşıyaka Municipality. Thus, this recycling adventure will lead an upcycling movement that opens up to goodness with the benefits it provides to young people and the environment.
Young people think that there is not enough infrastructure for skateboarding
With the project, Nescafé aims to protect the environment from waste pollution, create a common social benefit by instilling the habit of recycling in young people, and also supports their personal sports activities. Nescafé, which wants to embrace skateboarding, a sport that is popular among young people and is practiced by 25% of its target audience, also conducted a research to determine the needs and benefit points in order to contribute to recycling and support sports life while creating the project. In the research conducted by the independent research organization Twentify, 50% of the people interviewed stated that they wanted areas such as parks or sports fields that would benefit young people, the environment or people in return for recycling. When asked to the 15-24 age group, "Which sport do you think does not have enough infrastructure or opportunities?", skateboarding was the most marked sport option with 55%.
There will be 500 thousand box skateboard tracks
The project aims to recycle a total of 500 thousand aluminum Nescafé Xpress cans and use the material obtained to build a skateboard track in a park area deemed suitable by Karşıyaka Municipality. Thus, in the final stage of the project, Nescafé will present a skateboard track made of recycled aluminum and various materials to young people.
Nestlé Turkey Nescafé Business Unit General Manager Hüseyin Necdet Kalkan, regarding this recycling movement that will provide young people with a skateboard track, said, "We are a brand that, although well-established, has always managed to stay young and be the choice of new generations in every period. As a brand that is loved and preferred by young people, our aim is to provide a sustainable future for new generations. We think that one of the best steps that can be taken for this is a beneficial recycling movement. As Nescafé "We are especially happy about this. I think it will make young people happy to know that each box they leave for recycling serves such an act of kindness," he said.
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