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Consumers Reduce Their Plastic Footprint with OMO and Migros Collaboration
17 Jun 2022Migros and Omo came together for the Refilling Unit, which prevents the production of new plastic and aims to reduce the amount of plastic waste. With the unit installed in the Ataşehir MMM Migros store, which reduces the need for new plastic, consumers can fill the empty OMO Liquid Detergent bottles they bring with them; buys products at more affordable prices. Thanks to the pilot application, it is aimed to reduce the annual amount of plastic waste generated due to detergent sales at Ataşehir MMM Migros and to expand the project to other stores.
OMO and Migros teamed up for the Refilling Unit, which will help consumers reduce their plastic footprint. The application, which started with the cooperation of Migros and OMO, allows consumers to fill and reuse empty OMO Liquid Detergent bottles in the store. With the OMO Refilling Unit installed in the Ataşehir MMM Migros store, OMO's liquid detergents for whites and colors (OMO Liquid Active Fresh and OMO Liquid Color) can be filled into the empty bottles of the same product that customers bring with them. Consumers, who avoid the production of new packaging and reduce their own plastic footprint by using the same detergent bottle over and over, get the refilled product at a more affordable price compared to the product on the shelf. Thanks to the OMO Refilling Unit, it is aimed to reduce both the plastic footprint of consumers and the annual amount of plastic waste generated by detergent sales in Migros stores.
How can the refill unit be used?
Those who bring the empty bottle of the product they used before scan the barcode of the bottle in the filling unit, detect the size of the bottle and refill the amount of product the bottle will hold. The unit, which has three different filling options of 910 ml, 1690 ml and 1950 ml, gives a new barcode for the bottle when the process is completed and payment is made with this barcode. Customers who want to try the system but do not have a bottle with them can benefit from small size (910 ml) bottles, which will be kept in limited numbers in the filling units for a while.
Migros Ticaret A.Ş. Fast Moving Consumer Goods Marketing Director Aysun Zaman said, "Within the framework of our Migros Good Future Plan, we allocate increasing amounts of resources and time to the field of sustainability, which we place at the center of our working system every year. We undertake pioneering projects that set an example in the world, in which we include our customers, employees and business partners. The collaborations we have implemented in this context are an important part of our sustainability journey. With our refill unit project, which we initiated together with OMO, we provide significant awareness in reducing the use of plastic, while ensuring the protection of both our customers and nature." "As part of its Business World Plastic Initiative commitment, Migros aimed to reduce nearly 500 tons of plastic by 2023 and achieved a 247-ton reduction in the first year. With this pilot practice, which we plan to expand to our other stores in the future, we aim to significantly reduce the annual plastic waste generated by detergent sales in our store." he said.
OMO Marketing Manager Alper Çapar said, "As OMO, we are going through an important transformation with the goal of a clean planet. Because we know that everyone has a role to play in the fight against the climate crisis our planet is facing. Making our consumers a part of this journey with changes in both our products and packaging and raising their awareness about their plastic footprints is among our most important goals. In this sense, coming together with Migros and encouraging the reuse of plastics in the OMO Refilling Unit is something we attach great importance to." innovation. We have previously renewed the formula of our OMO Liquid Detergents with biodegradable ingredients and started to offer them to our consumers with 100 percent recyclable packaging produced from 25 percent recycled plastic. Moreover, with our project It is Good to Get Dirty for Good, we are delivering our messages to children and through them to adults all over Turkey about the separation and recycling of plastic waste. The OMO Refill Unit is a step that completes the cycle of "Reduce, reuse and recycle plastic." “It happened.” he said.
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