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Innovative and Sustainable Practices in Food and Beverages from PepsiCo and UEFA for the 2023 UEFA Champions League Finals!
It aims to make the UEFA Finals the first event that does not "send waste" by 2026.
Collaborating with UEFA, PepsiCo is developing innovative solutions with the aim of making the UEFA Champions League Finals an organization that does not "send waste" by 2026, using the power of Pepsi, Lay's, Doritos and Gatorade brands. PepsiCo and UEFA will implement circular economy practices based on the "reduce, reuse and recycle" approach, aiming to minimize the impact of football on the environment and increase resource efficiency, at the UEFA Champions League Women's Final, which will be played at the Eindhoven PSV Stadium on June 3, and the UEFA Champions League Final, which will be held at the Istanbul Atatürk Olympic Stadium on June 10.
Reduce
The fully recyclable, zero-plastic and biodegradable fiber cups to be used in the UEFA Champions League Final will significantly reduce the consumption of disposable plastic cups. Through Gatorade's annual 5v5 global tournament of five-on-five soccer matches with boys and girls ages 14 to 16, PepsiCo is taking measures to achieve carbon neutrality through recycling efforts, carbon offset efforts and sustainable clothing.
Reuse
Thanks to PepsiCo's reuse solutions, returnable packaging will be used for the first time in the food and beverages to be served at this year's UEFA Women's Champions League Final. Fans will be able to purchase 52,000 0.40L transparent glasses for drinks with a 2 Euro refundable deposit. In addition to the cups, Doritos Nachos products will be served on returnable trays throughout the stadium. Additionally, in Istanbul, PepsiCo collaborated with TURN, the world's leading scalable reuse system that uses smart technologies to save the planet from single-use plastic. In this context, 48,000 smart cups and collection boxes offered with the TURN system will be available at the Champions Festival stands.
Recycle
The packaging of all PepsiCo food and beverages served at the final events will be 100% recyclable. In addition, there will be 220 recycling bins at the Atatürk Olympic Stadium in Istanbul to separate the waste collected after the event in detail.
Stating that PepsiCo, one of the world's most respected food and beverage companies, aims to constantly use the company's reach and influence to change the understanding of packaging production, use and disposal in society, PepsiCo Europe Sustainability Director Archana Jagannathan said, "We are proud to play an important role in both the men's and women's Champions League Finals of UEFA. We are privileged to use football as a tool to create positive change on and off the field, while continuing to provide fans with an unforgettable experience."
UEFA Social and Environmental Sustainability Director Michele Uva said: "UEFA is delighted to collaborate with PepsiCo to implement circular economy practices in these two important final events. The steps we are taking to do our part in tackling environmental challenges focus on finding and disseminating applicable solutions for football matches in national federations, leagues and clubs in Europe."
Social Impact
Alongside its circular economy efforts at the UEFA finals, PepsiCo is strengthening social impact through the Gatorade 5v5 global tournament and Lay's Replay, a global initiative created in partnership with the UEFA Children's Foundation. Lay's Replay makes people happy with the football fields it creates by transforming empty chip packets.
Gatorade 5v5, which was first implemented in 2015, has provided thousands of young amateur football players with self-improving experiences, alleviated the difficulties in starting football, and fueled interest in football with grassroots programs. This year's global 5v5 tournament final will be held ahead of the Women's UEFA Champions League Final in Eindhoven and the UEFA Champions League Final in Istanbul.
Before the finals, PepsiCo is opening a new football field in Türkiye by implementing its newest initiative within the scope of Lay's RePlay. These fields are designed to minimize the impact on the environment with all their elements, from materials to installation. For example, the turf and shock pad layers are made from materials that are 100% recyclable at the end of their useful life. Beyond fielding, Lay's RePlay brings people together through their shared passion for football. Offering access to educational programs and sports training, Lay's RePlay opens up the power of football to address social problems and bring positive change to future generations.
Mark Kirkham, PepsiCo Global Beverages Senior Vice President and Chief Marketing Officer, said: "Our partnership and work with UEFA provides a tremendous opportunity to strengthen recycling and create sustainable change. We are excited for the future and delighted to continue our strong partnership with UEFA to transform all UEFA Champions League finals into 'waste-free events' by 2026."
PepsiCo's partnership with UEFA is aligned with PepsiCo Positive (pep+), a strategic and end-to-end transformation approach that puts sustainability at the heart of how PepsiCo creates value and growth for the planet and humanity.
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