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Tetra Pak continues to support the "Zero Waste Education Project" implemented by TEMA Foundation in cooperation with the Ministry of Environment and Urbanization and the Ministry of National Education.
Tetra Pak, the first and only private institution in Turkey that supports the Zero Waste Education Project, continues its work for a clean and healthy world. The project was launched in 2018 and has been expanded since 2019 with the support of Tetra Pak. The project aims to raise awareness among children about environmental awareness, nature-friendly consumption habits and waste management.
In the project, the concept of "zero waste" is introduced to children with the 5D model and they are taught how to reduce waste in their daily lives, consume less and use it in different ways. 5D model; It consists of the principles of "Think and Don't Consume Unless Necessary", "Consume Less", "Evaluate, Reuse", "Change, Use for Different Purposes", "Convert, Let Nature Win".
The "Zero Waste Education Portal", developed to spread the project all over Turkey, provides a resource open to the use of teachers. All teachers at preschool, primary school, secondary school and high school levels can access it. The portal contains rich educational content such as presentations, posters, project suggestions, online games and animated films.
In addition, thanks to the "box games" developed in cooperation with TEMA Foundation and Tetra Pak, children at preschool and primary school levels can have fun experiencing the concept of zero waste in 2019-2020. As of 2021, interactive books called "Zero Waste" and "5D for Zero Waste", developed for both levels, are being introduced to children.
Tetra Pak Turkey General Manager Konstantin Kolesnik said, "Environment and sustainability are among the most important agenda items of the packaging industry. We act with an approach to protect not only food, but also people and the planet. With the Zero Waste Education Project we support, we aim to provide sustainable living habits to our children, who will be the adults of the future. We are happy to reach thousands of children in 81 provinces." he said.
TEMA Foundation Chairman Deniz Ataç said, "The Zero Waste Education Project is very important for Turkey in terms of protecting the environment and is a project that we attach great importance to. With the project, we aim to raise awareness of children on the protection of natural assets, nature-friendly consumption habits and waste management, and to adopt the 'zero waste' approach. Thanks to the Zero Waste Education Portal we opened in 2019, we reached approximately 177 thousand children as of the end of 2020." he said.
The project received an award in the "Environmental Social Responsibility" category at the Green Dot Industry Awards organized by ÇEVKO in 2020 and in the "Cooperation" category at the Sustainable Business Awards. The project, which reached approximately 214 thousand children in two years, aims to reach 150 thousand more children in 2021 through educational activities and the Zero Waste Education Portal.
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