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Nestlé Pure Life, operating with the vision of a sustainable future, offers its new 1-liter bottle, produced from 50% recycled materials, to its consumers. The environmentally friendly bottle, which will be on major supermarket shelves by 2021, is expected to be available in all packaging sizes and sales points by 2025.
Nestlé Waters Turkey continues to manage all its brands in line with the company's vision of improving the quality of life of today and future generations and to produce solutions by addressing sustainability issues as a whole. In this context, the company offers its consumers environmentally friendly bottles made from 50% recycled bottles under the Nestlé Pure Life brand. 1-liter Nestlé Pure Life packages will be gradually expanded to all sales points by 2021. It is aimed that environmentally friendly bottles produced from recycled bottles, which is an important step for a sustainable future, will be included in the entire Nestlé Pure Life portfolio by 2025.
Nestlé Waters Turkey Marketing Director Can Emci, regarding environmentally friendly Nestlé Pure Life bottles and Nestlé Waters Turkey's sustainability vision: "Population growth and economic growth around the world increases the pressure on our natural resources day by day. As Nestlé Waters Turkey, we put sustainability at the center of our work. We take every step by considering our responsibilities towards society, the world and the environment. Within the scope of our global sustainability goals, circular economy and reducing plastic waste." We systematically evaluate and improve the environmental impacts of the design of our new and renewed products in order to minimize the impacts that may arise from our activities. In our country, on the one hand, we support the implementation of collaborations and methods that will support the Zero Waste Project of our Ministry of Environment and Urbanization, on the other hand, we aim to structure our brands in our portfolio with a holistic environmental perspective. First of all, we use the 1-liter packages of our Nestlé Pure Life brand with bottles produced from 50% recycled materials, as much as technology allows. "Our aim will be to fulfill our commitments for the future by 2025 by using bottles produced from recycled bottles in our entire portfolio," he said.
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