75% of Turkish Participants Have Serious Concerns About the Climate Crisis
15 Apr 2022GLOBAL CLIMATE CRISIS RESEARCH FROM VODAFONE
Vodafone Institute published a research covering 17 countries, including Turkey. According to the “Global Future Pulse Sustainability” research, digitalization is seen as an effective solution in the fight against climate change. While 75% of the participants in the survey from Turkey have serious concerns about the climate crisis, 85% state that they are inclined to pay more for sustainable products.
The "Global Future Pulse Sustainability" report prepared by Vodafone Institute in cooperation with Kantar has been published. The report, which discusses the results of the research conducted with the participation of 17 thousand citizens from 17 countries, including Turkey, includes people's opinions about climate change.
According to the research, 75% of respondents from Turkey have serious concerns about the climate crisis, while 85% state that they are inclined to pay more for sustainable products. While the rate of those who believe that digitalization will be the main lever in mitigating the effects of climate change is 64% in the survey overall, this rate goes up to 68% in Turkey. On the other hand, 89% of Turkish participants think that strong regulations are needed to manage the climate crisis.
Evaluating the research, Vodafone Türkiye Deputy Chairman of the Executive Board, Hasan Süel, said:
"Digitalization is positioned as the key to energy efficiency, responsible use of natural resources and creating a circular economy. The worldwide research conducted by the Vodafone Institute is important as it shows the role of digitalization in the fight against climate change. According to the research, technology and innovation stand out as the decisive levers in the fight against climate change. A significant part of the participants see digitalization as an effective solution in the fight against the climate crisis. As the transformation targets from the business world to carbon neutral companies follow each other for a sustainable future, both our sector and our own carbon emissions increase." There are important duties in terms of reducing the footprint and providing the needed solutions.
Vodafone Group has committed to reducing global carbon emissions to net zero by 2040. In this context, we started to provide 100% of the electricity we use in our network and offices in Turkey from renewable energy sources. We became the first and only operator in Turkey to use renewable energy in its entire network. In addition, we installed solar energy systems in our technology centers in Adana and Istanbul Esenyurt with a total investment of more than 5 million TL. We plan to continue our renewable energy investments with our technology centers in Izmir, Tuzla and Diyarbakır. We aim to prevent approximately 1,451 tons of carbon emissions annually with the renewable energy investments we will implement. “With the digital solutions we offer to our customers, we contribute to them reducing their environmental impact while increasing their energy efficiency.”
Thousands of people from every country attended
The research conducted online by Vodafone Institute in collaboration with Kantar included Brazil, China, Egypt, France, Germany, Hungary, India, Italy, Kenya, Romania, Slovenia, South Africa, Spain, Sweden, Turkey, the United Kingdom and the USA. Within the scope of the research, in which 1,000 people over the age of 16 from each country participated, a total of 17 thousand interviews were held between September 21 and October 4, 2021.
Digitalization is the key to green transformation
The use of digital technologies such as artificial intelligence and the internet of things increases efficiency in many sectors and makes a significant contribution to reducing emissions. The World Economic Forum states that digital solutions can reduce global emissions by 15%. The accelerating effect of digitalization on green transformation was also noticed by the participants of the research. 7 out of 10 people in the 25-34 age group who participated in the survey in 17 countries state that digitalization will play a key role against global warming. In the nine European countries surveyed, 57% of respondents believe digitalization is part of the answer to combating climate change.
Conducts social impact research
Vodafone Institute for Society and Communications, which operates as Vodafone's think tank, conducts research on the potential and responsible use of digital technologies for innovation, growth and sustainable social impact all over the world. An organization that provides thought leadership through research and events; It offers a platform that enables dialogue between the business world, academia and politics.
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