Coca Cola Turkey's Support to the Reopened Food and Beverage Sector Continues

10 Mar 2021

Thanks to the separators produced by Coca-Cola Turkey from recycled pet bottles, cafes and restaurants will be able to offer a dining experience in accordance with social distance rules.

Coca-Cola Turkey continues by adding a new one to its support efforts to the food and beverage industry throughout the pandemic process that emerged in early 2020 and affected the whole world.

Within the scope of the new support work, Coca-Cola Turkey prepared separators produced from recycled pet bottles and made them available to small local businesses such as cafes and restaurants that meet their customers again to support Covid-19 hygiene measures. Thanks to the separators produced, restaurant guests will be able to eat while adhering to social distance rules.

Coca-Cola Turkey's support to the food and beverage industry during the pandemic

Coca-Cola Turkey has implemented many projects to support the food and beverage sector and sector employees since the beginning of the pandemic.

With the Open Yourself to Life advertising campaign launched in July 2020, it became a bridge for businesses to meet their customers again by providing promotional support to more than 500 small restaurants and local chains through the Google Programmatic Network.

Again, with the aim of supporting businesses providing services in the food and beverage sector, the "Buy 1 Menu, Get 1 Menu Gift" campaign and the "This Coca-Cola is on Us" campaign were launched, giving away their favorite Coca-Cola flavors to a total of 1.5 million people. A total of 17 thousand hygiene kits were prepared to be distributed to small local businesses that meet their customers again. Kits containing disinfectant, mask, gloves and information brochure were delivered to a total of 12 thousand points across Turkey. With the closure of venues again as a result of the number of cases, the All Restaurants and Tourism Association (TÜRES) and the Red Crescent, in cooperation with the Red Crescent, supported the distribution of shopping vouchers worth 400 TL per person to 3,000 food and beverage industry employees who were most affected by the pandemic.

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