With the support of ÇEVKO Foundation, of which PEPSICO and MİGROS are members, Ruffles Creates Local Benefits by Building a Football Field from Empty Packaging Waste!!

22 Apr 2021

In partnership with Migros and "Girls on the Field", Ruffles creates a force of good from football with a sustainable project for the environment while benefiting the future of Turkey and the development of women's football.

Ruffles, the favorite food brand of ÇEVKO Foundation member PepsiCo, invites consumers in Türkiye to return empty Ruffles packages in marked boxes at select Migros stores until May 31.

By joining forces, Migros and Ruffles, which lead the retail industry in the field of gender equality, continue to make strong contributions to women's participation in all areas of society. Chip packaging will be washed, compressed and recycled to be used in the construction of the sustainable football field, which will be developed in partnership with "Girls on the Field", which supports gender equality in football and contributes to the empowerment of women through football. With results expected in the coming weeks, the project looks set to have a positive impact on the environment while strengthening women's football and the local community.

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