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3.26 Billion Liters of Water Will Be Saved with Fairy's 'Don't Waste' Project
09 Mar 2021Fairy, the leading brand of P&G, one of the world's largest cleaning and personal care products companies, will save 3.26 billion liters of water annually within the scope of the 'Don't Waste' project implemented with the Food Rescue Association
70 percent of the approximately 4,600 cubic meters of water used every year in the world is used in agricultural production. Today, 180 liters of water are spent to produce one kilo of tomatoes, 1,300 liters of water are spent for one kilo of bread, and 900 liters of water are spent for one kilo of potatoes. In other words, every food thrown away also means wasting water.
Fairy, one of the leading brands of P&G, which continues to contribute to the environment and society with the social responsibility projects it has implemented within the scope of 'Corporate Citizenship' principles, will also prevent water waste by the Waste Waste project, which it has implemented in cooperation with the Food Rescue Association (GKTD) to prevent food waste. Within the scope of the project, 63 thousand kilos of food waste will be prevented and 3.26 billion liters of water will be saved annually. This figure is equivalent to the annual water consumption of 67 thousand households and the monthly water consumption of 800 thousand households. The project is also expected to save 7,036 tons of carbon footprint. Fairy provided logistical support to GKTD within the scope of the Waste of Waste project launched last year, helping the association double the number of people it provided aid to 660 thousand.
Fairy, which acts with the motto of contributing to society and the environment in all production processes, has most recently been working for 30 years to reduce its environmental footprint, by using dishwasher capsules that have been on the market since 2016 and have been on the market since 2016, thus saving 21 billion liters of water annually. The brand reduces the amount of water used in production facilities by 27 percent and saves 20 thousand tons of water annually. This figure is equivalent to 9 thousand Olympic pools full of water.
Saving 5 billion liters of water through reuse
P&G, which touches 5 billion people around the world through its brands, has at least one product in 1 out of every 10 homes in Turkey with its 17 brands. Having saved at least 5 billion liters of water through reuse, the company continues to establish transformative partnerships that protect and improve the world's oceans, water and forests in basins. Within the scope of its latest collaboration with Cincinatti University's Water Systems Analysis Research Group, P&G will conduct studies on which formulas should be applied to increase the resilience of large-scale water basins globally in different countries, including Turkey. Within the scope of the collaboration, P&G and the University team will develop projects to raise awareness about the sustainability of water resources and basins and to find the most appropriate solutions to the problems faced by the natural environment.
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