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From Paşabahçe; 100% recycled Aware Collection
05 Oct 2021Paşabahçe “Aware Collection” grows with its new products
Paşabahçe is expanding its Aware Collection, which consists of 100% recycled glassware products that contribute to the circular economy, with new products. A greener forest, a bluer sea, a cleaner future is possible. For a sustainable life, Paşabahçe gives new life to end-of-life glasses with the Aware Collection, which it expanded with new products. Aware Collection reduces the carbon footprint and amount of industrial waste; It combines sustainability with aesthetics and style with its different product ranges.
By blending environmental responsibility awareness, advanced production capability and innovation power, Paşabahçe is expanding its Aware Collection, its glassware collection created from 100% recycled glass products, day by day. The collection, which came to life with 4 products in 2020, appeals to those who are aware of the mark it leaves on nature, with 25 products today.
In Aware Collection, designed with inspiration from the turquoise color of the Bosphorus and where sustainability meets aesthetics and style, Penguin Glass, Casablanca Glass, Iconic Glass, Cup and Goblet, Hill Glass, Tincan Glass and Mocha&Chai Mug will appeal to glass enthusiasts with their remarkable designs. Kitchen Jar and Amphora Carafe, newly added to the collection, will add naturalness to kitchens.
For Paşabahçe's environmentally friendly Aware Collection products, glass that has been used at least once before is recycled, contributing to the protection of nature. With this collection of Paşabahçe, the leading glassware brand, which eliminates the need for new raw materials, Şişecam supports the circular economy and reduces the carbon footprint and amount of industrial waste.
The production story of Aware Collection
To produce the Paşabahçe Aware Collection, Şişecam separates used glass products according to their properties and sizes for recycling. Glasses of different sizes, which are also separated according to their colors, are broken and classified according to the size ranges defined for each quality. Glasses are cleared of metals using magnetic separators and made ready for use. The glasses, separated from their metals, are on their way to the production facility, ready to be used as raw materials. The furnace is fed until it is filled with recycled glass melt. After the molten glass is sent to the blowing and pressing lines, it is subjected to cooling, shaping and quality control processes, as with every Paşabahçe product, and 100% recycled glass is placed in 100% recycled packaging. With the Aware Collection, Paşabahçe creates a collection that befits its quality with its color, clarity and transparency when compared to other recycled glass products on the market.
Paşabahçe launched the Aware Collection with the vision of leaving a better world to future generations, in line with the Care For Next sustainability approach of Şişecam, to which it is affiliated. Şişecam, which implemented the "Glass Again" project, one of Turkey's most comprehensive sustainability and social responsibility projects, in 2011, has recycled and given life to more than 1.7 million tons of glass waste through the project. 2.5 percent energy savings can be achieved by using 10 percent glass cullet in the production of glass, which is 100 percent recyclable infinite times without loss of quality and is the most sustainable packaging material with this feature. Recycling just one glass bottle saves enough electricity to run a computer for 25 minutes and a television for 20 minutes.
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