Plastic Waste Collected from the Bosphorus is Used in Cif Cream Bottles

08 Dec 2021

Cif increased the number of Cif Çöpkaparlar, which cleans the surface waste in the Bosphorus and has collected 23 tons of waste from Kadıköy, Karaköy and Eminönü beaches to date, to 25 with the units placed in Ortaköy and Aşiyan. Moreover, Cif uses the plastic waste collected from the Bosphorus in the production of recycled Cif Cream bottles, thus providing a sustainable solution to waste production.

Renewed Eco-Friendly Bottles Meet the Strongest Cif Cream Ever

Plastic waste collected with Cif Garbage Catchers was recycled and used in the production of renewed Cif Cream bottles. 100% recyclable bottles meet the most powerful Cif cream formula ever containing 100% natural cleansing minerals. Renewed Cif Cream; It does not contain phosphate, chlorine, dye and paraben. At the same time, it offers effective cleaning by ensuring that the toughest greasy dirt and stains are easily removed with its plant-derived dirt remover content. Moreover, it is easier to rinse. Strengthening its strength with its renewed formula, Cif Cream is in 100% recyclable bottles that support the circular economy!

Noting that everyone has a role in the cleaning and maintenance of cities, Cif invites city residents to make their say on the project website he created (temizkenguzel.com). It promises to place 1 new Cif Çöpkapar in the sea for every 100 thousand people who promise to protect the city through the site.

Supporting the social infrastructure around the Bosphorus with Clean When Beautiful

Cif, which also carried out works to support the social infrastructure in the city, especially around the Bosphorus, within the scope of the project, cleaned and renovated the Zincirlikuyu Metrobus Stop as well as the Eminönü and Karaköy Pedestrian Underpasses, which are used by a total of 400 thousand people on an average day. In addition, Kadıköy Cif Park, which can be used by approximately 220 thousand people and is the first park designed according to social distance rules, was built at Kadıköy Pier.

Unilever Home Cleaning and Hygiene Category Marketing Director Mine Mavi said, "We are truly proud of the results we have achieved as we leave behind one year of the Clean When Beautiful project we carried out with our Cif brand. Especially the Cif Cream bottles, which are a very good example of the circular economy and which we produced by recycling the plastic waste collected from the Bosphorus, took this project to a very different point and motivated us for new steps that make a difference. The private sector, public, civil society and academia come together." We continue to work on our road map to further this project, which brings people together and inspires many people and communities by reaching large audiences in a short time.” he said.

Latest
News & Updates

Customize Cookie Preferences

You can manage cookie categories separately

Mandatory Cookies

Always Active

These cookies are necessary for the proper functioning of the website and cannot be disabled.

Analytical Cookies

These cookies help us understand how visitors use the website.

Services Used: Google Analytics

Marketing Cookies

These cookies are used to show you personalized ads and to measure the effectiveness of our marketing campaigns.

Services Used: Google Ads, Facebook Pixel

For more information, you can check the Privacy Policy and Protection of Personal Data pages