GUS.cevko webExtended Producer Responsibility (GÜS) is an effective model to fulfill the recycling targets in waste management. It enables the industry to contribute to the process financially and technically as well as in operations and communication. Here we will talk about ÇEVKO Foundation’s contributions to the reduction of greenhouse gases in order to combat the climate change with the GÜS model in recycling.

A substantial part of recyclable waste in terms of volume and weight comes from
. glass,
. metal,
. plastic,
. paper/cardboard,
. composite,
. wood

In order to explain the GÜS model in packaging waste management, it is necessary to take a look at the life cycle of the packaging (See: outline 1). In circular economy used packagings are collected from the consumers at the source and separately from other waste, and following the necessary procedures they are recycled to be used in the making of new products.

tekirdag fest

At the Tekirdağ Music Festival on 3-4-5 August in Erikli, ÇEVKO Foundation and Keşan Municipality collaborated to create and increase environmental awareness, and to inform the public on the topic.

The festival attracted attention with participants from all over the world, with various fun and meaningful events, performers and music groups, and with its environmentalist approach while ÇEVKİ was the focus of the attendees.

Hosting over 100,000 participants, the festival will be held next year, too. As ÇEVKO Foundation, together with the municipalities we are cooperating with, we will support such events and inform many more consumers on recycling.

loreal mikro siteL’Oréal continues to share with the public its targets regarding sustainability with its micro website 

L’Oréal’s Sustainability Programme Sharing Beauty With All, which was started in 2013, is an important part of the social responsibility approach of L’Oreal, and the aim is to create a positive impact on the community and environment all over the world.

This programme defines L’Oréal’s sustainability commitments under four headings: Sustainable Innovation, Sustainable Production, Sustainable Life, and Sustainable Development.

Global and Turkey results of L’Oreal sustainability reports, detailed information and figures can be reached at the website.

L’Oréal Global 2020 Sustainability Targets:
. 100% of the products will carry positive environmental and social properties.
. CO2 emission from factories and distribution centers will definitely be reduced by 60% compared to 2005.
. CO2 emission resulting from the transporting of the goods will be reduced by 20% compared to 2011.
. Water consumption for each sales product will be reduced by 60% compared to 2005.
. Waste rate for each sales product will be reduced by 60% compared to 2005.
. In communities with limited resources work will be provided for more than 100,000 people by 2020.

kahramankazan da geri kazanim seferberligiKahramankazan Municipality and ÇEVKO Foundation together have started the “Kahramankazan Municipality Packaging Waste Recycling Project.” Recycling bins were placed in various parts of the district to collect glass, metal, plastic, paper, cardboard, and composite waste packaging material. ÇEVKO Foundation will distribute informative flyers on the project to ensure the participation of the district folk.

serik belediyesinden cevre projesiSerik Municipality started a project with the name “Packaging Waste Is Not Garbage, Must Be Recycled” in order to spread the concept of recycling and to increase environmental awareness. The Directorate Of Sanitation, together with ÇEVKO started to put “Waste Pet Bottle Collecting Containers” in different parts of Serik. These containers in the shape of a bottle have attracted the attention and admiration of the public.


AB calistay cevko web

ÇEVKO Foundation’s workshop was held on 17th July 2018 with the participation of Mete İmer, General Secretary of ÇEVKO Foundation; General Secretary of the Business Council For Sustainable Development (SKD Turkey), Konca Çalkıvık; and Monika Romenska, Director of Corporate Relations for the Extended Producer Responsibility Alliance (EXPRA). Alongside these participants were officials of the Ministry of Environment and Urbanization, representatives of the member organizations of ÇEVKO Foundation, and managers of various organizations, unions and associations.

At the workshop, the EU Circular Economy Package was fully covered and information was given on the legal regulations to be carried out in the EU.

The EU Circular Economy Package foresees the transition to circular economy, which involves the processes of “sustainable production-sustainable consumption-recycling” from linear economy which means “buy-use-discard,” owing to the fact that the world population is increasing rapidly, and the world’s resources are limited in the face of the growing demand for products and services.

The package includes issues like supplying raw materials, production processes, the management of municipal, packaging, food, and construction waste and debris; storage areas, sea garbage; extended producer responsibility principles, financial incentives etc..The changes to the legal regulations regarding waste management in the package were approved in June 2018.

bakan yard kAccording to the Presidential Decrees in the Official Newspaper, Prof. Dr. Mehmet Emin Birpınar, Fatma Varank, and Mücahit Demirtaş were assigned to their new positions.

bogazici yuzme 18 4

The 30th Samsung Boğaziçi Intercontinental Swimming Competition organized by the Turkish Olympic Committee took place on 21st -22nd July with the participation of swimmers from 52 countries. The competition, which was elected “The World’s Best Open Water Swimming Organization” has been contributing to the promotion of İstanbul and Turkey for 30 years, and this year a total of 2,400 swimmers from home and abroad signed up for this important event from Asia to Europe starting at Kanlıca and ending at Kuruçeşme Cemil Topuzlu Park.

Thousands of sports fans watched the race in excitement and the packaging wastes were collected with the collaboration of ÇEVKO Foundation and the Beşiktaş Municipality. ÇEVKO also informed the athletes and the fans on recycling at its stand, drawing attention with a promotion “Bring your packaging waste, take away your cap.”

During the races, 240 kg of plastic, 280 kg of paper/cardboard, 20 kg of metal, and 60 kg of glass waste were collected. The environmental benefit as a result of the recycling of this waste was calculated as;

- 2835 kWh electricity saving
- 7 cubic meters of water saving
- gaining of 5 trees
- 0,4 tons of CO2 reduction (equal to the use of a car for 1493 km)

starbucks 11

Starbucks has dealt a serious blow in the battle against plastic pollution.
The coffee giant has announced it will eliminate all plastic straws from its 28,000 global stores, saving an estimated one billion straws each year.
Instead, it will introduce a new recyclable lid and alternative straw options (compostable and paper) to its worldwide customer base. The commitment builds on a pledge made earlier this year to invest $10 million in creating a truly sustainable coffee cup.
The new strawless lid design will be introduced at its hometown of Seattle and Vancouver with a wider roll-out across North America in 2019.
“For our partners and customers, this is a significant milestone to achieve our global aspiration of sustainable coffee, served to our customers in more sustainable ways,” said Kevin Johnson, president and chief executive officer for Starbucks.
Europe will likely see the improvements by 2020, starting in France, the Netherlands and the UK. Select stores in London have also been trialling the use of a 5p paper cup charge, which will soon expand to 950 locations.
“Starbucks goal to eliminate plastic straws by 2020 from their stores globally represents the company’s forward thinking in tackling the material waste challenge in totality,” said Erin Simon, director of sustainability research & development and material science at WWF USA.
Nicholas Mallos at the Ocean Conservancy added: “Starbucks decision to phase out single-use plastic straws is a shining example of the important role that companies can play in stemming the tide of ocean plastic…we cannot afford to let industry sit on the sidelines, and we are grateful for Starbucks leadership in this space.”
Plastic straws remain just one part of Starbucks’ plans to improve sustainability. The company is seeking to source 100 percent of its electricity from renewable sources and bring 1,500 up to the highest environmental standards.

Photo Credit: Starbucks


head shoulders serenay 2

Head&Shoulders organized a coastal cleaning activity in Kilyos in collaboration with ÇEVKO Foundation, CarrefourSa, and Community Volunteers Foundation (TOG) to draw attention to the combat with the pollution in our seas. Serenay Sarıkaya, the brand face of Head&Shoulders, also took part in the event.

Head&Shoulders had previously taken the first step towards environmental awareness by putting on sale at the CarrefourSA stores the “World’s First Recycled Shampoo Bottle” – a bottle of which 20% was made from plastic waste collected from the sea – while at the same time placing containers for collecting plastic waste at the CarrefourSA stores, the leading retail brand in Turkey.

P&G produces the bottles of half a million hair care products from recycled plastic every year; and aims to meet 20% of the production of shampoo bottles in Europe from recycled plastic waste by the end of 2018. Hence, more than 500 million bottles will be sent to recycling.